San Diego Tourism Authority Sales & Marketing Workshop

The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism.

A well planned and executed refresh of previous years SDTA Sales and Marketing Workshops truly created a positive experience for all buyers and suppliers who attended.

As a sales and marketing organization, the main objective of the SDTA is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole. The majority of funding received by the San Diego Tourism Authority is derived from San Diego Tourism Marketing District Assessment Funds. Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.

The Sales and Marketing Expo is the place for Members to hear from industry experts, learn about key priorities, and receive valuable information about the industry as a whole. This year’s event took place at The Manchester Grand Hyatt and had over 600 attendees.

How Vario Added Value – Working with the SDTA’s events team, Vario was called on to utilize our AV knowledge and creative stage design to encompass the culture of SDTA and its attendees. Utilizing a seamless widescreen and four blended laser projectors, we were able to maximize the viewing experience by enhancing the content and creating a visually stunning environment.  Intelligent lighting allowed us to add texture and create an underwater environment, while uplighting created warm accents of color throughout the perimeter of the room.

Vario was also asked to transform the after-party ballroom into a welcoming environment for networking. This was accomplished through slow scrolling texture along the walls and ceiling uplighting of foliage and the walls surrounding the room.  For an interactive experience during networking, Vario provided a state-of-the-art Virtual Reality (VR) booth for attendees to immerse themselves in customized environments.

What They Thought

“Vario is the dream partner from start to finish. We worked tirelessly with their production team to ensure that the city of San Diego was well represented. With our target audience living and breathing the events industry it was important that we really showcased all that the SDTA and its partners have to offer, and Vario knocked it out of the park! We can't wait to work with them on our next event.”

Pascale Senejoux, CMPDirector of Event Management at San Diego Tourism Authority

Ready to Take Your Event Planning, Production and/or Technology to a New Level?

“Vario is more than a vendor we source, they are both our partner and extended family. Vario huddles onsite with us to discuss flow, options, and they infuse every event with spirit and thoughtfulness that ultimately assist in the overall pulse of our organization. I view hiring Vario as one of my personal successes because they not only meet my expectations, but far exceed them to ensure my executive, our employees, and our company is consistently setup for success. ”

Kelly O'Connor, Senior Executive Assistant to Greg Johnson, EVP and GM of TurboTaxIntuit, Inc.

“Thank you for taking your time and putting so much effort into our site visits. You made what would have been an incredibly tedious and daunting task of viewing all those properties and collecting proposals so much faster, easier and actually FUN!”

Elizabeth Fox, Executive DirectorForte For Children Foundation

“Five Stars for sure! My second year working with Vario on our annual spring conference and each time it gets better, knocking it out of the park. The team gives all they have in making the vision come to life. Working with Vario from the pre-production, where they make sure all the details are covered, to program day, where the team’s experience, pride in work and passion shines in creating an incredible attendee experience is what makes me a Vario client. As a meeting planner, Vario puts my mind at ease knowing I am working with a top-notch planning and production company and the A/V and production in my program are in the best hands. I look forward to working with the Vario team again.”

Carrie Shen, CMP, CMM, CEDCo-Chair EdCon Annual Conference

“The Vario team not only assists with AV needs but works with me on the planning aspect. I completely trust Vario to handle production with their amazing up to date knowledge, attention to detail and most importantly, integrity.”

Marty Covert, PrincipalCovert Operations

“Vario delivered above and beyond expectations. They are more than a vendor, they are a creative partner. Their team were exceptional and went all-in when it came to design, curation, desired impact, and budget constraints. This event was a success in a large part because of them and their professionalism. We simply could have not executed this event — to the world-class level — without their support.

My experience with Vario has given me the confidence that they are the team that can push our brand and experiences to the next level.

Crystal Mayers, Presentation Design Lead, Brand Experience & StorytellingIntuit, Inc.

“Thank you for ALL your help with our Light the Night event. Simply put, we couldn't have done it without you. We have had nothing but positive feedback about the new venue, the production value, and the event overall.”

Rachel Peniche, Board ChairLeukemia and Lymphoma Society

“In 10 years of working events, this was the most interesting experience. I can’t say I’ve seen everything but I think this comes pretty close. A huge thank you to Vario who rain or shine are bad ass partners, I will never use anyone else for my events, they pull through every time.”

Amy Ulkutekin, Event PlannerBeerfest

“We chose Vario because of their knowledge in the AV business along with their team’s professionalism, attention to detail and quality of service. They became an extended part of our team and were instrumental in making our Sales Conference a huge success.”

Angel Atondo, Sr. Marketing ManagerCavium, Inc.

“I cannot thank you and your team enough for helping to make this event a success. From the pre-event consultations, onsite flexibility and management to the personal attention – we felt so taken care of and in qualified hands. You all were such professionals and I really enjoyed working with each of your team members.”

Katie Harvill, Owner & Managing DirectorMatchstick Creative

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