Understanding who your attendees are and what is important to them is essential for planning and hosting a great event. Pre and post event surveys are a great way to gather helpful qualitative and quantitative data to guide your event strategy. Pre-event surveys allow you to see who is attending the event, why they are interested in attending, and how you can prepare for their specific needs and accommodations. Post-event surveys gather feedback from your attendees after the event, revealing valuable data to help improve your next event.