Intuit, Inc. is the premier business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. In today’s app-driven, instant access society, Intuit is leading the way in Transforming the way their employees interact with their customers by bringing financial tools and human support direct to your device. Their Transform meeting was designed around spreading that messaging to internal staff, and paving the way for a new approach to relationships they share with their customers.
Vario was brought in during the initial concept and design phase to curate a meeting that would impact their employees in a transformative way through the use of A/V and Technology. This was accomplished through the use of tech-forward production tools, LED and projection mapping, and a bottom up approach to their breakouts and group learning sessions.
Our relationship with Intuit is one in which we work closely with their internally teams to curate experiences that are impactful and thoughtful. With close to 1000 attendees for this internal meeting, the audio/visual and production needs were quite extensive. Each breakout had its own theme, complete with wall to wall draping, projection mapping, atmospheric lighting, and decor elements. The general session was designed to be an immersive environment where employees and coworkers felt like they were an integral part of the solution. We worked tirelessly with Intuit’s meeting planner to build an event planning budget and to advise on the best venue to support the unique needs of this event.
How Vario Added Value –
Working with companies in the IT space it’s important that we utilize event technology in a tasteful yet engaging way. When the experience designers first approached us with a myriad of ideas ranging from a complete room projection mapping, to Kinesys (automated) rigging, we had to prioritize their requests based upon the desired outcome. Some required high-tech solutions using state-of-the-art equipment, while others were best suited for a low-tech approach.
By identifying the messaging and determining takeaways, we were able to create vignettes of learning, and spaces where attendees could really connect with their peers.
We are always thrilled to have the opportunity to utilize our creative talents to design an overall show experience that leaves attendees speechless, and thankfully, Intuit is a partner where we can deliver just that.