Farm Credit Mid-America

Farm Credit Mid-America (FCMA) is an agricultural lending cooperative, and one of the largest associations within the Farm Credit System. Their motto, “Securing the future of rural communities and agriculture is a mantra that they live and breathe every day. Over the past five years FCMA has seen explosive growth, both in their employee base and their ability to serve the farm community at large. The last time they brought their entire team together was in 2012, so when the Director of Meetings and Events approached Vario they were looking for a partner who could honor their passion for representing small towns and rural communities, while leaving their employees with a lasting impression of just how special it is to work for FCMA, and serve the customers who rely on them each and every day. It all started with selecting the venue, the Kentucky International Convention Center (KICC), the gem of downtown Louisville.  See below for a before and after image of the event space.

FCMA Before FCMA After

Engaging Vario to produce our business meeting and Celebration event was really a no-brainer. From initial concept to the production process and event execution they completely understood our needs and took every change and pivot in stride. As a company, we had never hosted an event of this scale, and it was imperative we work with a partner who not only had the experience, but had the patience and understanding to educate our teams as we navigated the planning process. Everyone from Vario worked as an extension of our staff and made the planning process as pain-free as possible.

The finished product was completely above and beyond our every expectation. We thought we were asking for something impossible, and not only did they make it a reality, they delivered an event that will be remembered for many years to come.

Victoria ReidMeeting and Event Manager

There were two components of the one-day event that the organizers had to address, a business meeting for 1500 employees, and dinner celebration for 2500 employees and their guests. The KICC was one of the only properties within the area FCMA served that could accommodate such a robust one-day program, allowing for two unique problems to be solved. Considering this was the first time all 1500 employees would be in the same room together for the business meeting, we wanted to provide them with an immersive, intimate experience. The design started with a massive LED wall, a full 100′ wide by 20′ tall if built flat from the audience’s perspective. To achieve the intimacy we added a slight curve to the wall, which brought the attendees ever-so-slightly closer to the screen, but more importantly, added depth to the content.

The evening Celebration event was a little more challenging. With 2500 people seated in rounds in a 100,000 sq. ft space, it was essential that every attendee come away with the same experience. It took five full days of setup and numerous people to put together a spectacular room filled with a 100′ wide by 20′ tall main LED Wall, a delay 50′ wide by 10′ tall wall, and two side LED screens primarily for i-Mag. The end result was a wonderful evening filled with farm-to-table food sourced from members of FCMA, and an audio-visual masterpiece that left all in attendance feeling appreciated.

It truly was an honor to work closely with the Meeting and Marketing teams to put together an action packed day for their attendees. We found it extremely rewarding to take their concept and turn it into a reality. If you have a similar project and need thoughtful guidance, do not hesitate to reach out and contact us.

Ready to Take Your Event Planning, Production and/or Technology to a New Level?

“Vario is more than a vendor we source, they are both our partner and extended family. Vario huddles onsite with us to discuss flow, options, and they infuse every event with spirit and thoughtfulness that ultimately assist in the overall pulse of our organization. I view hiring Vario as one of my personal successes because they not only meet my expectations, but far exceed them to ensure my executive, our employees, and our company is consistently setup for success. ”

Kelly O'Connor, Senior Executive Assistant to Greg Johnson, EVP and GM of TurboTaxIntuit, Inc.

“Thank you for taking your time and putting so much effort into our site visits. You made what would have been an incredibly tedious and daunting task of viewing all those properties and collecting proposals so much faster, easier and actually FUN!”

Elizabeth Fox, Executive DirectorForte For Children Foundation

“Five Stars for sure! My second year working with Vario on our annual spring conference and each time it gets better, knocking it out of the park. The team gives all they have in making the vision come to life. Working with Vario from the pre-production, where they make sure all the details are covered, to program day, where the team’s experience, pride in work and passion shines in creating an incredible attendee experience is what makes me a Vario client. As a meeting planner, Vario puts my mind at ease knowing I am working with a top-notch planning and production company and the A/V and production in my program are in the best hands. I look forward to working with the Vario team again.”

Carrie Shen, CMP, CMM, CEDCo-Chair EdCon Annual Conference

“The Vario team not only assists with AV needs but works with me on the planning aspect. I completely trust Vario to handle production with their amazing up to date knowledge, attention to detail and most importantly, integrity.”

Marty Covert, PrincipalCovert Operations

“Vario delivered above and beyond expectations. They are more than a vendor, they are a creative partner. Their team were exceptional and went all-in when it came to design, curation, desired impact, and budget constraints. This event was a success in a large part because of them and their professionalism. We simply could have not executed this event — to the world-class level — without their support.

My experience with Vario has given me the confidence that they are the team that can push our brand and experiences to the next level.

Crystal Mayers, Presentation Design Lead, Brand Experience & StorytellingIntuit, Inc.

“Thank you for ALL your help with our Light the Night event. Simply put, we couldn't have done it without you. We have had nothing but positive feedback about the new venue, the production value, and the event overall.”

Rachel Peniche, Board ChairLeukemia and Lymphoma Society

“In 10 years of working events, this was the most interesting experience. I can’t say I’ve seen everything but I think this comes pretty close. A huge thank you to Vario who rain or shine are bad ass partners, I will never use anyone else for my events, they pull through every time.”

Amy Ulkutekin, Event PlannerBeerfest

“We chose Vario because of their knowledge in the AV business along with their team’s professionalism, attention to detail and quality of service. They became an extended part of our team and were instrumental in making our Sales Conference a huge success.”

Angel Atondo, Sr. Marketing ManagerCavium, Inc.

“I cannot thank you and your team enough for helping to make this event a success. From the pre-event consultations, onsite flexibility and management to the personal attention – we felt so taken care of and in qualified hands. You all were such professionals and I really enjoyed working with each of your team members.”

Katie Harvill, Owner & Managing DirectorMatchstick Creative

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