What’s the difference between event management and event production? This is a question often asked by event planners looking to add production services to their business.
The Difference Between Event Management and Event Production
The difference between event management and production comes from the scope of work and focus. Event management is the strategic planning, coordination, and execution of all aspects of an event from start to finish. On the other hand, event production is the implementation and delivery of the physical aspects of an event, including audiovisual, lighting, decor, stages, and props.
However, there is a lot of overlap between the two positions, and many event managers also have experience in production. Most management companies offer production services, and many event production companies have in-house event planners to manage the logistics of their events and clients.
When it comes to an event’s success, the two processes are essential. However, the focus and responsibilities of each position are different. That’s why it’s important to understand the difference between the two before you decide which company is right for you to hire when planning your next event.
Event Management
Event Management is the process of conceptualizing, planning, coordinating, and executing an event. It involves working with a team to ensure that all aspects of the event are taken care of, from start to finish. In most cases, event managers oversee the entire event, from conception to execution.
Regarding this process, the focus is on the planning and coordination of the event. This smoothens the process and helps avoid any last-minute hiccups. At times, things might not go as planned, and the event manager has to be able to think on their feet and come up with solutions quickly. The following are some of the responsibilities of an event manager:
- Researching and finding the perfect venue for the event
- Coordinating with caterers, florists, and other vendors
- Creating a timeline for the event and delegating tasks to team members
- Creating and managing the budget for the event
- Coordinating with the client to ensure that their vision for the event is met
- Managing on-site logistics on the day of the event
- Troubleshooting any problems that may arise
Event Production
This process focuses on the physical aspects of the event. It involves setting up and breaking down the event and running it on the day.
Here, the focus is on the physical factors of the event. This includes setting up the venue and ensuring all the equipment is set up and working properly. If there is, for instance, live music at the event, the production team will be responsible for setting up and running the sound equipment and ensuring that the band has everything they need.
This stage requires expertise from reliable companies. At Vario, we pride ourselves on being the go-to event production company. We have an experienced team of experts in setting up and running a variety of events, including large corporate meetings or conferences. The following are some of the responsibilities of an event producer:
- Finding and booking the venue for the event
- Setting up and decorating the venue
- Running sound and lighting equipment
- Coordinating with performers
- Making sure all the equipment is set up and working properly
- Troubleshooting any problems
Which One Should You Hire?
Now that you know the difference between the two processes, you may wonder which one you should hire for your event. A good rule of thumb is to hire an event manager if you need help planning and coordinating your event. This is especially true if you are planning a large or complex event.
If you need help with the physical aspects of the event, such as setting up and running the equipment, then you should hire an event producer. A producer will lessen your workload on the day of the event and make sure that everything runs smoothly.
While you can certainly try to handle everything yourself, it is often best to leave the event management and production to the professionals. This will allow you to focus on other aspects of your event and ensure it is a success.
Benefits of the Two Process
Though the process has slight differences, both are important for a successful event. Here are some of the benefits that they offer:
- Both processes help to ensure a successful event.
- Both help to take some of the stress off of the event planner.
- Both help to ensure that all the details are taken care of and that the event runs smoothly.
- Both help ensure the event is enjoyable for all parties involved and meets the client’s expectations.
- Both create lasting memories for those involved in the event since it will be well-planned and run smoothly.
Frequently Asked Questions
What Is the Importance of Event Production?
It helps you save time by having someone else handle the physical aspects of the event. In other words, you can focus on more important things like the overall event concept, marketing, and sales.
What Is Production in an Event?
It is the process of creating or securing all the physical elements needed to make an event happen. This includes (and is not limited to) logistics management, stage set design, and setting up stage lighting and audio. In short, it is everything that goes into making an event happen from a logistical standpoint.
Can You Do Event Production Without Management?
Yes, you can do event management without production. However, it is generally not recommended because it can be very difficult to coordinate everything on your own. It is much easier (and less stressful) for you and your team to allow event production professionals to handle all of the technology and physical aspects of your event.
Conclusion
Management and production are two different aspects of putting on an event. Event management focuses on the overall event concept and ensuring everything runs smoothly, while event production is responsible for the physical elements of the event. However, both are important to ensure a successful event.
