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World Education Congress 2018

By June 18, 2018 No Comments
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World Education Congress 2018: What We Took Away from Indianapolis

If you have been a part of the hospitality industry for any length of time, you know the industry is constantly evolving. As professionals, it is important for us to always stay on top of the trends and understand our clients wants and needs. As the industry changes, so must we, which is one of the reasons why our team attended the World Education Congress hosted by Meeting Professionals International (MPI). 

The World Education Congress is a multi-day event where meeting and event planners from across the globe have a chance to come together for numerous education, business, and networking opportunities. This year, it was held in Indianapolis, Indiana, the #1 convention city in the U.S, from June 2-5, 2018. With over 80 concurrent education sessions and various activities to attend throughout the day, there was a wide array for attendees to choose from, allowing for personalization of their program.

As we were fortunate enough to attend this conference, we figured it would be beneficial to highlight a few key takeaways that we learned from some of top global meeting professionals.

#1 – Reaching Higher Levels as a Leader

Those that are already in “leadership” roles recognize that being a leader is more than just a title. Every person can be a leader in their own regard, but what makes someone a great leader versus just average? Some tips for how professionals can excel as a leader are:

  • Have ongoing and consistent 1-on-1 meetings with your supervisor. Having scheduled meetings to check-in on how you are doing allows you to track your progress and see if you are growing, or remaining stagnant.
  • Be respectful of everyone’s time by coming fully prepared to meetings with an agenda that YOU drive. Although everyone may not enjoy meetings, they will be more receptive to what you have to say if you get right to the point and successfully follow the agenda.
  • Create a mindset of targeting questions. Ask questions that you already know the answer to, or be prepared to answer questions before they even come up.
  • Utilize your network to gain support for yourself (industry contacts, co-workers, vendors, clients). These are the people that would go to bat for you in any situation and are in constant  support of your ideas. By utilizing your network, you have the opportunity to gain connections that allow you to become deeper rooted in the industry, as well as propel you forward in your career.
  • Get your certifications (CMP, CMM, ASAE, CAE, etc). You can read more about the importance of earning your CMP here.
  • Become a volunteer and get involved. Get outside of your comfort zone and do not be afraid to speak up, this will differentiate you from others.

#2- Keeping or Winning Back Customers

As a sales person, everyone knows that keeping your clients coming back to you year-after-year is a sign that you are doing something right. So what are the secrets to making them come back for more? How do you win back those that you have already lost? Here are things to keep in mind when defining your sales strategy:

  • Make it a goal to fix everything and anything that is not GREAT (culture, processes, product, etc.)
  • With the amount of sharing people do online, give people something positive to talk about (your service, product, attention to detail, response time, design, etc.)
  • Make sure your clients feel like you truly understand their needs and they are not just another transaction for you.
  • Stay visible in the community. Whether this be online, through various forms of social media, or even traditional marketing tactics; visibility wins. If your clients cannot see you, how can they buy from you?
  • Utilize social media platforms to share and educate what you and others have to offer. Do NOT use it as a platform to sell.
  • Create content of what you do on site, what you accomplish by being there, client reviews and interactions, and upload these to social media and youtube. This not only shows potential clients that you are involved, but helps them understand why they would need you in the first place.

The World Education Congress was all about experiences this year and it was packed with three full days of it. If you did not have the chance to attend this year, we encourage you to take the plunge and attend next year. Until then, keep up to date with our blogs to read about all the ins and outs of WEC 2018!

“Thank you for taking your time and putting so much effort into our site visits. You made what would have been an incredibly tedious and daunting task of viewing all those properties and collecting proposals so much faster, easier and actually FUN!”

Elizabeth Fox, Executive DirectorForte For Children Foundation

“Thank you for ALL your help with our Light the Night event. Simply put, we couldn't have done it without you. We have had nothing but positive feedback about the new venue, the production value, and the event overall.”

Rachel Peniche, Board ChairLeukemia and Lymphoma Society

“In 10 years of working events, this was the most interesting experience. I can’t say I’ve seen everything but I think this comes pretty close. A huge thank you to Vario who rain or shine are bad ass partners, I will never use anyone else for my events, they pull through every time.”

Amy Ulkutekin, Event PlannerBeerfest

“The Vario team not only assists with AV needs but works with me on the planning aspect. I completely trust Vario to handle production with their amazing up to date knowledge, attention to detail and most importantly, integrity.”

Marty Covert, PrincipalConvert Operations

“We chose Vario because of their knowledge in the AV business along with their team’s professionalism, attention to detail and quality of service. They became an extended part of our team and were instrumental in making our Sales Conference a huge success.”

Angel Atondo, Sr. Marketing ManagerCavium, Inc.

“Five Stars for sure! My second year working with Vario on our annual spring conference and each time it gets better, knocking it out of the park. The team gives all they have in making the vision come to life. Working with Vario from the pre-production, where they make sure all the details are covered, to program day, where the team’s experience, pride in work and passion shines in creating an incredible attendee experience is what makes me a Vario client. As a meeting planner, Vario puts my mind at ease knowing I am working with a top-notch planning and production company and the A/V and production in my program are in the best hands. I look forward to working with the Vario team again.”

Carrie Shen, CMP, CMM, CEDCo-Chair EdCon Annual Conference

“I cannot thank you and your team enough for helping to make this event a success. From the pre-event consultations, onsite flexibility and management to the personal attention – we felt so taken care of and in qualified hands. You all were such professionals and I really enjoyed working with each of your team members.”

Katie HarvillOwner & Managing Director at Matchstick Creative

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