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Event Concept Creation

Event Industry Experts

At Vario, our event production professionals will work with you to create the best concept for your event.

Your Event Structure

Set the foundation for your event

Through our ideation process, we work with you to better understand your goals and objectives for your event, we then create a few event concepts that aim to meet your objectives. This event concept is part of your strategy and it also ties to your event brand. Our goal is to combine all of these ideas and deliver visual elements that bring your event concept to life. 

Creating a Concept that Delivers Results

Here's What To Expect:

  • Set an Ideation Session: Before we begin creating your event concept, we first need to set an ideation session to better understand your goals and objectives. 
  • Create Multiple Concepts: Our creative team of experts will create multiple concepts that align with your event. We will continue this process until you pick the desired design. 
  • Branding the Event: Once the event concept is finalized, we will brand all of the event elements to create a cohesive experience for your audience.
Event production team members forming an event strategy and speaking virtually with a client on a raised monitor panel

What You Need To Know:

event branding

Event Name:

Your name is your identity (we know we don’t need to tell you that). However, consider enhancing your event identity into something that packs a punch, rolls off the tongue, and resonates with your audience. Your event name should stand out in a crowd and excite your attendees. For example, Salesforce’s flagship event is called Dreamforce, which probably grabs you a little more than “Salesforce User and Customer Convention,” right? If you must include a naming convention as a clear descriptive, be methodical and consistent with your choice. Is your event a conference, a seminar, a symposium, a convention, or something else entirely?

Event Theme:

Based on the purpose and goals of your event, our branding specialists will help create a distinct theme that will act as a guidepost for all other branding decisions. Before we ideate around specific visuals, we’ll ensure your theme is memorable, relevant to your audience, and in line with the event’s intended takeaways. Your theme is your event’s foundation and will unite the many different branding components with a focused objective.

Create a Memorable Event

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Our event production professionals can help actualize your vision in every part of your event. Whether you come to us with a fully fleshed-out idea for your event’s look or want creative guidance from the very beginning, we can work with you to brand your event as a cohesive, unified experience for everyone involved. 

Partner With Vario

From ideation to execution, we’re with you every step of the way. Consider us an extension of your team and let’s explore all that we can accomplish together.

We would love to answer your questions through email, phone, or a scheduled discovery consultation.

Connect with us

We look forward to hearing from you.

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