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The Art of 3-D Projection Mapping

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Imagine reluctantly making your way into a convention center where you expect to sapend the next 2 working days in a plain, white room with fluorescent lights and long, drawn out presentations. But, when you walk through the doors, you hear the sound of a babbling brook. You feel a slight breeze and the warmth of the sunshine on your skin. As you look around, you are surprised to be surrounded by the invigorating feel of life-like flowers, shrubs and a colorful forest. This “convention” turns out to be an escape into the wilderness.

Of course, the convention is not actually in a forest, but with the help of 3-D projection mapping, guests are able to walk through an ordinary convention center feeling as if they have transported into a completely new environment.

What Is It?

3-D projection mapping uses both software and hardware technologies to project objects onto a surface. The projections can be as simple as indoor stage effects or as complex as images onto buildings and industrial landscapes. The purpose of projection mapping in events is to stay away from flat screen projecting. The idea is to gear technology towards more lighting onto varying surface types and creating common objects into interactive, 3D displays.

Things to Consider

How large is your space? – The larger the space, the more projectors you will need, and the more mapping will cost. To save money, try and focus on the greatest focal points and surfaces of your event. First, think about the places guests visit most: the entrance, bathrooms, buffet tables and speaker podiums. Second, think about what surface will have a non-reflective design so that the image displays accurately.

What will you be projecting? – The size and complexity of detail of the images that you will be projecting will have a direct correlation to the cost. To try to stay within budget, focus on smaller details that will catch the viewer’s attention

What is your inspiration? – There is an abundance of inspiration available for projection mapping with events. You could start as small as butterflies dancing along the walls to a large wall-size gorilla chasing you through the forest. Additionally, projection mapping videos can be interactive. Think about games, mind puzzles, and real-life demos. The opportunities are as great as your imagination!

 

So, have we peaked your interest, yet? Contact our team at Vario for more information on integrating 3-D projection mapping into your next event!!!

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