The Difference Between Event Producer vs Event Planner

Event planner writes notes and strategy while working from home.

When hosting an event, you will need different kinds of professionals to make it a success. Two of the most common groups you will work with are event producers and event planners. However, these two roles can be confusing if you are new to the event industry. In this guide, we will be looking at […]

How Is Visual Media Different from Audio Media?

Event attendees converse while waiting for the presentation to start at an event titled #ProductCon.

The success of any event is dependent on many things. However, the most important is the audio/visual technology. This is what brings the event to life and makes it memorable in the minds of attendees. If you are new to the events industry, you might wonder how visual media is different from audio media. How […]

Why Is Event Production Management Important?

Event production crew member operates a camera recording the stage at a corporate event.

Production defines the success of any event. Now, to ensure that the production process runs smoothly and that everything is on schedule, you will need a production management company. So, why is event production management important? Should you hire a production company? We provide all the answers in this straightforward guide. Why Is Event Production […]

What Is Event Marketing?

You need a solid marketing strategy to promote your event. So, what is event marketing and why is it crucial to your event's success?

Planning an event is the easy part. Getting people to attend it is the hard part. That is where event marketing comes in. You need a solid marketing strategy to quickly get the word out about your event. So, what is event marketing and why is it crucial to the success of your event?   […]

How to Host a Tradeshow Event or Vendor Event

Happy person smiles with hands on hips at a business tradeshow event or vendor event.

Tradeshow events bring together different industry experts, which might include salespeople, suppliers, manufacturers, and inventors. This guide will look at how to host a successful tradeshow or vendor event and how you can benefit from it. How to Host a Tradeshow or Vendor Event Your event partners are central to the success of any event, […]

Why Virtual Events May Not Always Work

Laptop sitting on a table with the screen showing multiple participants in an online meeting.

The pandemic brought with it a tremendous increase in virtual events. However, the hype seems short-lived, and even with the pandemic decreasing in severity, many people have lost interest. Admittedly, some of these events still attract a good audience. However, in general, there are many reasons why virtual events may not always work. Why Virtual […]

How to Get The Best Vendors for an Event

Business woman calling a vendor in her office while looking at their website on her laptop. She is asking how to get vendors for an event.

Vendors are the most critical players in any event. That is why choosing the right vendor is key to creating a memorable experience for you and your attendees. It is, therefore, vital that you understand how to get vendors who have relevant experience and genuinely care for your needs. How to Get Vendors For an […]

Can Virtual Events Replace An In-Person Experience?

Empty red chairs in a speaking hall at a corporate event.

Since the beginning of the COVID-19 pandemic, virtual events have been increasing in popularity. Now, it’s common to hear heated debates about whether virtual sessions can replace in-person experiences. Well, we did plenty of research and came across some pretty interesting findings. Can Virtual Events Replace An In-Person Experience? It is unlikely that virtual events […]

What Is Event Management?

Event manager's open notebook and coffee in front of their laptop on their desk.

Planning and executing a successful event can be a tedious process. From finding a great venue to ensuring flawless logistics, the work can be overwhelming. So, to ensure every aspect of an event culminates into a memorable experience for everyone, we often use event managers. In this guide, we look at what exactly event management […]