Samira credits her extensive knowledge in design, sales and installation to her education at NewSchool of Architecture & Design as well as her fascination and experimentation with fabrics, colors and textures from the Event Management program at University of San Diego. Architectural studies have been particularly instrumental in shaping her unique perspective on event floor plans and her understanding of traffic patterns, as well as the use of abstract elements in event design.
Samira takes pride in producing elegant, unique, cohesive and memorable events. It is her goal to provide event hosts with refined, personalized and distinctive events, through the rewarding process of taking an idea and executing it with precision.
As a designer, she treats each event as if it was her own, by understanding and identifying the unique needs and key elements to creating remarkable experiences.